A name can have a great impact on a car. Manufacturers have their own reasons for naming their vehicles and one popular vehicle that we know and love is the Volkswagen Rabbit. But have you ever wondered why the Volkswagen Golf is also called the Volkswagen Rabbit? Today we are here to shed some light on that mystery as there are several theories as to why it has that name.
Volkswagen Golf In The US And Canada
In the USA and Canada, the car that is known as the Volkswagen Golf by the rest of the world has a different name. They are sold as the Volkswagen Rabbit in these markets. From 1975 to 1984, the MK1 version of the Volkswagen Golf was called Volkswagen Rabbit in Northern America and Canada. Then it was later on used again for the 2006-2009 MK5 generation.
Why Was It Called Rabbit And Not Golf
There are several theories as to why there has been a name change. First of all, it is done as a marketing strategy. The word “golf” is quite a popular sport. However, not all people like golf or are interested in it. Volkswagen could have thought that naming a car out of this sport could deter potential buyers who don’t really like the sport. They thought that the market for such vehicles could be limited if it is named after a sport so they changed the name.
Another reason comes from the word “rabbit” itself. When we think of rabbits, we think of something that has high agility or is quick and nimble. That also describes the Volkswagen Golf/Rabbit car. Ultimately the decision was made due to a marketing strategy. It is believed that more people would purchase the vehicle if it was called the Volkswagen Rabbit rather than Volkswagen Golf in USA and Canada.
So that is why the Volkswagen Golf is also called the Volkswagen Rabbit in some parts of the world. It was a marketing strategy to increase sales and appeal to a wider audience. If you own one, it doesn’t matter what you call it as long as you enjoy driving it.